8/23/2023 0 Comments Simpsons house layout![]() After determining it was feasible, the company pitched it to Fox, who gave their approval to proceed. He brought it to Kaufman and Broad’s builders, including project manager Mike Woodley. While brainstorming in the shower, Charney got the idea to erect a replica of the Simpsons' home. Jeff Charney was responsible for marketing at Kaufman and Broad, a home builder looking to promote both its brand and a new housing development in Henderson, Nevada, about 16 miles southeast of Las Vegas. That idea came not from within Fox, but from an outside marketing expert who saw an opportunity for some corporate synergy. What the network needed was a promotional vehicle-something to drive interest in both the show and its ancillary products. In an attempt to reignite awareness, product merchandisers for the show planned a major rollout for best-of VHS tapes and a CD-ROM titled Virtual Springfield that would allow users to explore the family’s hometown and interact with its regulars. ![]() Revenue had waned and so had licensee interest: The number of companies producing Simpsons goods dropped by 75 percent. Sales of tie-in Simpsons merchandise had fallen off from its high in the early 1990s, where it had raked in roughly $2 billion during a fevered explosion in popularity. ![]() In 1997, the show’s future was less certain. Despite criticisms that the show has exhausted its potential, it remains a profitable empire for the Fox network, with no announced end in sight. Heading into its 30th season in the fall, The Simpsons is the longest-running primetime scripted series in television history, surpassed in overall longevity only by daytime soaps, Sesame Street, and late-night institutions. As it turns out, the reality of living in a fantasy can get a little complicated. And the current owner had to learn to live with the property being a source of perpetual curiosity for fans of the show who brazenly turn her doorknobs and peer through her windows at all hours of the day and night. The sweepstakes winner rejected it outright. The homeowner's association wasn’t keen on having a cartoon house that broke conformity requirements by being painted solar yellow. No detail was spared, from a food dish for their cat, Snowball II, to Duff beer cans in the fridge.īut controversy soon erupted in this faux-Springfield mock-up. Working on a short schedule, architects and builders de-fictionalized the home featured in The Simpsons for a 1997 giveaway that was intended to leave one lucky fan with the ultimate in cartoon memorabilia. Once upon a time, the house on Red Bark Lane wasn’t just another address in a sprawling suburban development: It was originally built as a nearly exact three-dimensional replica of 742 Evergreen Terrace, the Springfield residence of Homer, Marge, Bart, Lisa, and Maggie Simpson.
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